I’m an Austin-based Fractional CMO and Marketer.
I’m good at what I do because I’m OBSESSED with your success.
When you win? I win. I am proud to both lead teams and continue to execute holistic marketing services for businesses that require well-rounded marketing strategies across all digital disciplines.
My Founders Are My Reason
Although every business is as unique as my CEOs/Founders, I start by solving our biggest problems – yep, our problems, because they’re my problems now too. Then I look for our Quick Wins. Here are some things I can do for you:
DEVELOP & IMPLEMENT YOUR STRATEGY
Whether you’re a new or seasoned founder, you’ll need a Go-To-Market strategy. I advise founders, create and direct marketing strategy, implement as required, and lead your team to success
GET rid of problems and blockers that cost you money
If your marketing suddenly isn’t working, or you need a fresh set of eyes on what you’re doing, I can help you. I do the work to ensure my knowledge of disciplines like SEO and paid media are current so I can get under the hood and diagnose issues myself. Then, I fix them for you, or work with your team to get it done.
PUT OUR ENERGY INTO MARKETING METHODS THAT WORK
As in, a marketing generalist who has the experience and proveable ROI in just about every marketing discipline you can think of. I am committed to using all the tools in my pocket to remove anything in our way.
BACK IT ALL UP WITH NUMBERS
I call my brand Amberlytics for a reason. I analyze both quantitative and qualitative data to set benchmarks and make sure what we’re doing is working. I also use this data to monitor user behavior and look for opportunities. I know and can implement all modern marketing tracking metrics for campaign success.
USE SCIENCE-BASED DATA EXPLORATION TO FIND AND TARGET YOUR AUDIENCE
In addition to marketing, I am an academically trained and seasoned cultural anthropologist. I use my training in ethnographic field research to mine data, find your audiences and craft compelling ways to talk to them.
USE MY TESTED METHOD TO IMPROVE YOUR BUSINESS
I call my eight-pronged approach OctoPlan. It utilizes every available form of digital marketing outreach to make sure your marketing converts are we have complete market coverage for your services.
Redefining Marketing Leadership
Amberlytics brings innovative, cutting-edge and disruptive techniques to fractional CMO services. I’m not a traditional, slow-moving marketing consultant – I’m a strategic disruptor who challenges conventional wisdom to drive exceptional results.
I combine deep marketing expertise with an innovative approach that cuts through the noise and delivers real business growth.
Strategic Insights
Data-driven marketing strategies tailored to your specific business challenges.
Tactical Execution
Hands-on implementation of marketing initiatives that drive measurable results.
Growth Focus
Relentless commitment to driving business growth and maximizing ROI.
Ready to Chat? Let's Do It!
Talking to other people about their businesses and coming up with my ideas is the best part of my years doing this. Don’t hesitate to reach out if you feel we’re a good fit!
Fractional CMO services that bring cutting-edge marketing strategies to drive business growth.
SerVIces
Your New CMO
Part collaborator, part strategist, full ride-or-die, this is me joining your team. It’s a way for us to start digging deep out of the gate. I’ll work with you on a fundamental marketing strategy that explores all our available options, then help you implement that strategy with a focus on results.
