Hi, I'm Amber!
I’m a Fractional CMO with 17 years of experience in the online marketing space. I strongly believe Digital Marketing is a bold, disruptive, very independent space built for rebels and artists. I love using the techniques big brands use to establish placement and succeed for my clients.
Why should the Cokes of the world be the only ones who get to play? In this era of marketing and commerce, both small and big brands alike have their say.
I'm A Fractional CMO And Leader
I fit in where you need me most. I can join a team and build a business from the ground up, including marketing strategy, hiring and managing a team and a budget, or I can fill in for your current CMO or Director of Marketing.
I work with companies like yours to solve specific problems, like a lack of ROAS or ROI, personnel changes, advertising strategies that aren’t working, failure to tie marketing budget back to revenue or I go to work for companies looking for fresh, new ideas.
I'm A Digital Anthropologist
I have field-ready, professional training in data analytics and statistical data gathering, and most of all, I spend a lot of time studying people.
Marketing is, at its core, about people. What are they looking for, what problems do they want to solve and where can we get in front of them in a cost-efficient, ethical way?
Because I apply the logic of data science to what I do, all our marketing efforts will always be data-informed.
I'm A Marketer
I can actively work in every discipline I advise in for you, which means I can roll my sleeves up and get in there if a launch date is looming or we have a deadline and need something done.
I’m a master paid marketer with 15+ years of experience in Google Adwords and Bing. I also work with Facebook Ads, Google conversion tracking, and reporting/dashboarding.
Who I Work With
Clients I work with traditionally own service-based businesses. Some verticals I’ve worked with and seen success are below, but I’d love to hear about your product!
- Cybersecurity
- SaaS
- Construction
- Transportation
- Fitness
- Automotive
- Health/Personal Services
- Marketing/Advertising Agencies
- Home Services
- IT/Tech
- Authors/Coaches
- Education
Fractional CMO services that bring cutting-edge marketing strategies to drive business growth.
SerVIces
Your New CMO
Part collaborator, part strategist, full ride-or-die, this is me joining your team. It’s a way for us to start digging deep out of the gate. I’ll work with you on a fundamental marketing strategy that explores all our available options, then help you implement that strategy with a focus on results.